Esp if the damaged-ego upper rank is male, and the other is female.

FORBES: How Paula Broadwell's Book Began: West Point Chat in 2010

In the marine realm, we are still under 1%, but we have seen rapid growth in recent years, esp. through the CI-pioneered concepts of Seascapes and Oceanscapes, and are on our way to achieving the ambitious Convention target of 10% in marine protected areas by 2020.

FORBES: Conservation International: Stemming the Tide of Environmental Crises, Part One

So there is a cut-off height above which it makes no sense building, but hubris (esp. during a credit boom) makes people want to add a dozen floors too many, and credit booms also lead builders to underestimate the cost of capital tied up in those extra floors.

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