To me, it means she has an established brand and most importantly, diversified revenue streams.
But some executives worry that a low-end disruptive product might harm their established brand.
The commercial motives are clear: for any established brand, the most enticing growth opportunities are often far from home.
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Early on Open Air made the decision to build the book from scratch rather than partner with an established brand.
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Brands such as FastSigns, JiffyLube, and 7-Eleven offer vets the opportunity to buy into an established brand with proven systems.
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In Toledo, says LaSorda, Chrysler has a better chance to make it work because the Jeep Wrangler is an established brand icon.
The international consumer, especially, will be much more prone towards going with an established brand name as opposed to a Dunkin Donuts or Caribou Coffee.
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As a result, it is impossible to rival the Super Bowl if you are trying to launch a new brand, build an established brand or defend a strong brand.
Rather than trying to figure out a business idea, you could buy into a big chain with a proven system and established brand name, rake in profits, and never have to report to a boss again.
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"Prosek is an established brand that has been produced in these areas for more than two thousand years, " Croatian winemaker Andro Tomic said at his Romanesque winery in Jelsa, a picturesque town on the Adriatic island of Hvar.
An established brand in its own right, Sex and the City is cosmopolitan - its cocktail of choice as well as the lifestyle celebrated in the newspaper column turned best-selling book turned blockbuster television series turned A-list film.
Certain barriers still exist, most importantly the lack of an established brand name in higher education and the ability to award degrees, but businesses feel they will be able to surmount these barriers, which have come to seem "incredibly fragile, " Levine said.
This is a vehicle with which we have really established our brand.
Renowned Brand: Starbucks has established itself as a brand worldwide.
Even a more established school and brand can reap the rewards of a success March Madness run.
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It is now managed by brothers Afzal and Akmal Khushi, who established the Trespass brand in 1984.
"It is going to have a bit of competition but Paypal is an established a trusted brand, " said Ms Zoller.
Wahaha is well-liked by Chinese consumers as they have established a positive brand image for themselves over the long term.
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The have an established level of brand equity which earns them the right to be creative, fun, offbeat, wacky even in their tagline.
One company that has taken note of the surge of popularity is Van Heusen, a brand established in 1921 and known particularly for its dress shirts.
On the other hand, less demand for dedicated devices had helped Amazon, which already established a strong brand presence with Kindle as part of a much larger personal-cloud ecosystem.
There is no chance whatsoever that Murdoch will leave the lucrative British Sunday redtop market to his rivals when he has an established and successful brand name running six days a week.
He expects branded social games to earn 10 to 35 cents per user because these games reach an established community for the brand.
Lloyds TSB, for example, has shelved plans to roll out its Evolvebank in the UK, and instead teamed up with Centrica, using that firm's well-established Goldfish credit card brand to create a online and phone bank.
Not traditionally considered a consumer brand, this military institution has established a powerful identity with the U.S. public through nontraditional brand building.
Pepsi has small product-development teams that come up with new ideas and perform consumer testing, independent of brand managers overseeing established products.
Some Chinese companies will do so by purchasing well-known Western firms, while others will use the celebrity of established figures to build their brand organically.
The Small Business Authority brand has been established to provide real-time, state of the art content, and business services to become the destination for small-business owners all across the United States.
The first iHome product introduced, the iPod Clock Radio, was an exceptional success that became the top-selling iPod accessory for the year, and firmly established iHome as the premier brand in the iPod electronics market.
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