Wesch teaches anthropology to undergrads and heads up a working group on digital ethnography.

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That helps explain why, as Wesch notes, digital ethnography is increasingly being integrated into other majors at universities.

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Despite big strides forward in technology, adoption and the ethnography of social technology, the gap between vision and reality is big.

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Mr Weeks did not have sales in mind when he decided to close his book with a discussion of lay ethnography.

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Apart from providing more jobs for security experts, wearable computing could create new industries and hybrid professions: data scientists who understand physiology and ethnography, for example.

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While Dr Brady is, by training, an anthropologist, and so directs the team's efforts to compile an ethnography of the present-day game, Dr Aguilar is an art historian.

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