Wesch teaches anthropology to undergrads and heads up a working group on digital ethnography.

CNN: Human behavior: the key to future tech developments

That helps explain why, as Wesch notes, digital ethnography is increasingly being integrated into other majors at universities.

CNN: Human behavior: the key to future tech developments

Despite big strides forward in technology, adoption and the ethnography of social technology, the gap between vision and reality is big.

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Mr Weeks did not have sales in mind when he decided to close his book with a discussion of lay ethnography.

ECONOMIST: But who's complaining?

Apart from providing more jobs for security experts, wearable computing could create new industries and hybrid professions: data scientists who understand physiology and ethnography, for example.

CNN: The wave of wearable computers

While Dr Brady is, by training, an anthropologist, and so directs the team's efforts to compile an ethnography of the present-day game, Dr Aguilar is an art historian.

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Through the application of analytics to Big Data, as well as ethnography the design and implementation of qualitative field studies to observe cultural patterns Xerox is answering important questions about congestion, our reaction to it, and how city governments most effectively can provide services to address this and related needs.

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