The alternative, of course, is that the Americans could simply ask to get onboard with Euclid.
Flying Euclid will give Europe an important lead in a key area of astrophysics.
By that Smith means that Euclid tracks the movement of people in retail stores.
FORBES: 11,949% Growth Shows Euclid Has What Hedge Funds Want
For publicly traded retailers, Euclid could be a secret weapon for the value of their shares.
FORBES: 11,949% Growth Shows Euclid Has What Hedge Funds Want
Reading Smith without studying economics, he said, was like reading Euclid without studying maths.
Since November 2011, Smith told me in a January 2 interview, Euclid has enjoyed very rapid growth.
FORBES: 11,949% Growth Shows Euclid Has What Hedge Funds Want
Every so often you do things that are revolutionary, and Euclid will be one of those transformational missions.
Euclid was selected as a "medium class" mission, meaning its cost to Esa should be close to 475m euros.
Over that time, Euclid will map about 2 billion galaxies, covering about 75% of the history of the universe.
By Google Analytics for the physical world, Smith means that Euclid tracks the movement of people in retail stores.
By hiring smart people who listen, Euclid is poised to avoid these problems.
It is not a technique in the primary science of Euclid, but Prof Nichol said it could be deployed at some stage.
BC, when Euclid proved that there are an infinite number of them.
Second, Euclid can help measure how long people stay inside the store.
FORBES: 11,949% Growth Shows Euclid Has What Hedge Funds Want
Euclid has 15 people most of whom are engineers and product people.
Euclid COO, Scott Crosby, started Urchin Corp. that Google bought in 2005.
The Portsmouth University researcher is part of the Euclid team and one of the few Europeans involved in drawing up the WFirst concept.
The result of this is that Euclid helps stores to better match the supply of sales people with the demand for their services.
FORBES: 11,949% Growth Shows Euclid Has What Hedge Funds Want
What must be particularly tough on Perlmutter is that Euclid - unlike WFirst - will not use his supernova technique to investigate dark energy.
Euclid will look in detail at the way those structures have grown through time to get some sense of how dark energy is working.
His future home in South Euclid, Ohio, is still in the process of being renovated, but he's already feeling the benefits of the project.
Smith assures me that the data Euclid provides retailers is anonymized and retailers put up signs that instruct consumers how they can opt out.
FORBES: 11,949% Growth Shows Euclid Has What Hedge Funds Want
Smith explained that Euclid helps stores boost revenues in two ways.
That light-speed growth at Euclid is not revenue, but tracking activity.
Before Boole there were others: Euclid, Euler, Newton and the Bernoullis.
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Far from the tourist trail and very affordable, Euclid delivers.
Other efforts hope to get to the bottom of the mystery, including the Boss survey and a future space telescope dedicated to the effort called Euclid.
The Americans would dearly love to fly their own version of Euclid, but there is no money in the Nasa budget currently to make this happen.
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