John Berg , president of EURO RSCG , the agency that created Volvo's campaign, thinks so.

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For an answer, Marian Salzman, President of Euro RSCG Worldwide PR, says to look at the market.

FORBES: The Disney Star Machine

With two minutes to go, event organizers whistled, and folks from Publicis, Euro RSCG and Omnicom-owned TBWAChiatDay, began their good-byes.

FORBES: Magazine Article

Euro RSCG, a unit of Havas, a French advertising group, acquired its own music label, called The Hours, in 2008.

ECONOMIST: The recession forces agencies to branch out

"The one thing they have in common is, I don't know who likes either one of them, " Peterson, of Euro RSCG, says.

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The term itself was supposedly coined by a British writer in 1994 and copped by ad agency Euro RSCG Worldwide in a recent report on men.

FORBES: Today's Man

In an interesting move, Euro RSCG, a mid-size global ad agency, announced recently that it will give birth to its French office, Euro BETC, as an independent mini global network.

FORBES: French Advertising, With La Difference

Euro RSCG has long suffered from a moniker predicament.

FORBES: A Receptionist Who Had The Worst Job In Advertising

The change rolls out Thursday with the launch of a new Web site, from New York agency Euro RSCG, that lets shoppers build their own Lacoste wardrobes and share with friends on social networking sites.

FORBES: Lacoste Shoots Its Wad Online