Despite the upheaval of the past four years, the same employees and suppliers are for the most part grinding, polishing and welding for same customers just as they ever did.

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At the same time, advertisers were hungering for ever-more-specific target audiences -- just what Petersen offered.

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" When asked whether he would ever do the same, Salman says, "This is a hard question because lately I've seen just frustration and frustration.

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Apple, however, is just dipping into the same technology waterfall that brings more powerful technology to the rest of the industry at ever cheaper prices.

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