Originally founded in 1910 by New Yorker Jacob Golumb, Active Apparel Group acquired Everlast in 2000.

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He probably won't get all of them, as Everlast did in its heyday.

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Then there's the onrushing wave of Mixed Martial Arts, which Everlast has been smart enough to embrace rather than resist.

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The company inked Randy Couture to enter the ring in Everlast shorts for his UFC matches (UFC owns it own glove line, which prohibits Coture from extending his Everlast wardrobe to gloves).

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For the first time, Everlast is expanding past its standard boxing glove, introducing a version of the Reyes, a puncher's knockout glove it's calling the MX Fight Glove, handcrafted in Mexico with a hybrid interior of horsehair and foam.

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"The important thing for us is not to just be 100 years old, but to be relevant, " says Everlast President Adam Geisler, who was promoted to the top job in March 2008 after seven years in marketing with the company.

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