For example, it is unlikely that a start-up will succeed in taking on Wal-Mart (WMT) directly in the retailing business with an everydaylowprice strategy nor will a start-up office operating system maker make much headway against Microsoft (MSFT).
Penney is the lack of buzz, as customers have yet to be hyped by traditional sales promotions something Ron Johnson did away with, once he assumed the helm of the company, by introducing everydaylowprice and eliminating store coupons.