For excitement it may not have matched the Samuel L Jackson film, Snakes On A Plane, but passengers on a Qantas flight watched with fascination as one snake fought out its own drama.
It means so many other things, like protest or rage or excitement, it's not just a phallus.
And the company seems to be intent on not creating too much excitement around it.
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There seemed to be a lot of excitement about it a few years ago.
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The extreme bullish sentiment for gold could also be seen in the excitement for it on the financial TV shows.
It was one of the most successful social media engagements in recent memory across the UK, it created buzz and excitement, and it was all built on trust.
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The discovery of the FOXP2 brain gene, a mutation of which can cause language loss, was met with considerable excitement when it was announced over a decade ago.
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The new object, whose existence was announced on January 10th at a meeting of the American Astronomical Society, in Seattle, is causing excitement because it is the smallest extrasolar planet yet discovered.
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In the flush of early excitement, it is all too easy to forget that a relationship may turn sour and the figures for turnover at the top suggest a steeply rising corporate divorce rate.
"It's my mother's engagement ring so I thought it was quite nice because obviously she's not going to be around to share any of the fun and excitement of it all - this was my way of keeping her close to it all, " he said.
It's been a great week, with so much excitement, and it's disappointing for it to end this way.
As your experiences teach you about new opportunities and markets your fear will subside and excitement will replace it.
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Such excitement will make it hard for Qatar to halt its reforms and harder still for Qatar's neighbours to refuse to begin.
Earlier in the program, we talked about the upcoming Super Bowl to be played here on Sunday and all of the excitement that surrounds it.
She craved more excitement and found it by marrying Randolph Churchill, whom she had met on a blind date just weeks after the 1939 outbreak of World War II.
The program generated huge excitement, but it was a commercial failure, Five years later, Wurman tried again, and since then it's been held annually in California, with a growing number of spin-off events in other locations.
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Then came the tension, this time followed by hope and excitement: Could it be that in this small, mountainous nation of over 8 million people we could scale up a rural health model for all Rwandans, over 80% of whom live in rural regions?
"I loved sailing, I had my own boat, and I wanted to do it with someone who got the same excitement and pleasure out of it, " McLaren-Morris, a former sales and marketing director at National Geographic, said.
He remembers when the event started in 1997 and all the excitement that came with it.
But while the excitement is justified, it is probably a tad early to get the spacesuit fitted.
The trade-off of this excitement is the risk it poses, but for business owners, risk can be exciting too.
"That flush of excitement, unfortunately, it goes away with time, " she said.
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He kept the subject of architecture on a front burner over a high flame, and if there was no excitement, he made it.
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Is it the excitement of being in an environment oozing with baseball industry professionals from the lowest levels of minor league baseball to the world champions?
Duke's victory could not match it in excitement or intensity.
My clients would squeal with excitement whenever I used it.
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As a result, the strategy rolled out in fits and starts, and failed to generate the urgency and excitement required to make it stick with either customers or employees.
"It was great to see the excitement across the country with the underdog and it's just a real feeling when you're the underdog and you're the talk of the nation, " coach Andy Enfield said.
"It's large and exhausting but at the same time I really find it to be the most important (event) of the year in terms of how it generates excitement about what's possible with consumer electronics and services, " he said.
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