How do you transition into a high tech service shop and a high tech exclusive shop is the key.

FORBES: Best Buy Is Finally Giving Schulze A Chance

Also included is the exclusive App Shop which is loaded with a variety of free and paid kid-friendly apps.

ENGADGET: Polaroid announces 7-inch kids tablet sporting Android 4.0, looks to show it off at CES

This was followed by an exclusive opportunity to shop the collection via an on-site pop-up store.

FORBES: Watch The Versace For H&M Fashion Show. Plus: See Prince Perform

With innovative features such as Augmented Reality, personalized and contextual Live Tiles and beautiful app design, enabled through the rich Windows Phone UI, we believe Nokia consumers will love this exclusive one stop shop for entertainment.

ENGADGET: Nokia and AOL announce Entrance, an entertainment app for Nokia's Windows Phone devices

As part of Sony's collaboration with Pottermore and the Pottermore Shop (the exclusive home of the Harry Potter eBooks), Sony will offer a voucher to redeem against the first eBook in the Harry Potter series, Harry Potter and the Sorcerer's Stone, for free.

ENGADGET: Sony Reader gets a new design, Evernote integration and a free Harry Potter book for $129

The celebration of silence continues at the Quiet Shop on the ground floor, where you'll find exclusive de-branded versions of recognisable products, including pots of Marmite, bottles of Heinz tomato ketchup, Creme de la Mer face cream and Levis red label jeans.

BBC: Silence is golden at Selfridges