It includes a detoxifying body wrap and facial mask of thermal mud to exfoliate and hydrate.

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The solution is to exfoliate, buffing away the rough, outer layer to let moisturizer sink in.

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The hops work to exfoliate while the yeast fortifies the skin with B vitamins, proteins and antioxidants.

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Another treatment, Mother of Pearl, uses pulverized queen conch shells in an aloe and lemongrass-oil base to exfoliate the skin.

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Later, Ed tells me that his company also offers a gentler package, known as Excavate and Exfoliate, in which the gun range is substituted for a spa treatment.

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"There's one neon that says 'Exfoliate' with a huge pair of scissors, which is a funny cosmetic-surgery hint to Dallas, " says Florence Ostende, the Biennale's curator.

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The Turkish hammam is a two-hour lather-exfoliate-rinse-soak-moisturize for the body.

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