"They have more of a brand, and an existing client base of IM customers that dwarfs what Skype has, " he says.

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HEROtsc said the results were largely driven by the development of new accounts and strong growth in its existing client base.

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Regardless of what occurred, Greg Malouf has a formidable task ahead to assure the existing client base that his sensibilities stretch to embrace their notion of what dishes should be served in such a unique environment.

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That buyer would most likely come from within the client base of existing Sky customers.

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Medium term I would expect Elayyan to support the existing customer base, but it would be very very risky to do any more work on this client.

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