With branding all around the externalsurface of the stadium (including a Mercedez-Benz logo on its roof) and CBS commentators continually referencing the stadium, on air, by its official name, Mercedez-Benz will be heard and seen many times throughout the night.
Mario Ploner, the managing director of Tecnomeccanica Biellese, says the ship-based system will use external booms running parallel with the vessel's sides to channel oil onto wool that has been spread over the surface of the sea.