Now luxury brands like Gucci are using the eye-tracking technology to keep their attention.
Eye-tracking technology looks to be one of the major tropes at CEATEC this year.
Nokia announced it was making a touch-screen microwave that integrates eye-tracking technology and automatic food photography.
Using eye-tracking technology, they were able to capture where on the screen children looked during the entire clip.
This small USB peripheral, just slightly thicker than a pen, attaches to the base of any computer display, allowing it to bring eye-tracking technology to any Windows 8 machine.
ENGADGET: Hands-on with Tobii REX, a peripheral that brings eye-tracking to any Windows 8 PC (video)
The original grand vision of Tobii's founders was to put eye-tracking technology into every computer, but there are some that wonder if eye-tracking might be the next Bluetooth, useful but not widely used.
CNN: Watch this space: Eye-control to give technology a new look
The two-year-old startup, which is headquartered in Stockholm and has offices in New York and Shanghai, uses eye-tracking technology to gauge the effectiveness of print and online ads, packaging designs and website and store layouts.
FORBES: Eye-Tracking Study Finds iPhone, iPad Draw More Attention Than Android Devices
We've already spent some time interacting with the company's new depth-camera and eye-tracking technology, but now we wanted to dig deep to understand the thinking behind the system and what technical and practical limitations that need to be addressed before we can get to the computing future of Star Trek.
ENGADGET: Intel's Mooly Eden: 'Voice will do to touch what touch did to keyboards'
The expectation the S4 will feature eye-tracking capability has been heightened by existing technology in the Galaxy S3 - the phone's Smart Stay function stops the screen from dimming when somebody is looking at it.
Overlooked by FIFA for those tournaments, Hawk-Eye -- which already provides ball-tracking systems for tennis and cricket -- will install its technology in 20 Premier League grounds and at Wembley, which will host August's Community Shield.
STOCKHOLM--(BUSINESS WIRE)--Tobii Technology, the global leader in eye tracking and gaze interaction, today announced that partner NTT DOCOMO INC.
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