They treated the salmon run like a sushi conveyor belt, splashing down to dine on live fish, nabbing eyeballs and tearing out chunks of flesh.

BBC: Eyeball to eyeball with Canada��s migrating salmon

The company has long wanted to be a content and search powerhouse, but unless Microsoft can show that it can drive eyeballs to its sites there may be little sense in doubling down the bets, especially given that the current partnership already provides many of the potential synergies between the companies.

FORBES: Why Apple, Not Private Equity, Could Be Best for Yahoo