And when I need to break up what becomes a drone of breaking news, current events and selected OpEds, I go for the stuff that makes my eyeballs pop out.
They treated the salmon run like a sushi conveyor belt, splashing down to dine on live fish, nabbing eyeballs and tearing out chunks of flesh.
At no point did Maddow shake her head vigorously back and forth, making a WUBBA WUBBA WUBBA sound, or cause steam to issue from her ears, or make her eyeballs shoot straight out of their sockets and hang suspended in space for a moment before retracting as if on elastic bands, any of which would have been a reasonable response.
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As Barbossa, the pirate who deposed Captain Jack, Geoffrey Rush eyeballs his victims and stretches out his syllables in the taunting manner of Robert Newton, who specialized in stump-legged scoundrels fifty years ago.
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If Yahoo can figure out how to translate eyeballs into paid subscribers as America Online (nyse: AOL - news - people ) has done , it could be one of a handful of Internet plays with a sound business model.
At which point one can almost see the eyeballs of anti-Putin demonstrators popping out of their heads.
If Mayer hopes to compete with the likes of Google, Facebook ( FB) and others for mobile eyeballs, she certainly has her work cut out.
On Thursday, Nielsen Media Research began rolling out data that reveals just how many eyeballs stay tuned during a program's commercial breaks.
With last year's Super Bowl reaching a record 106.5 million viewers, and advertising slots that sold out as early as October, the competition for eyeballs during Super Bowl XLV will be tougher than ever.
Or what if it attracts new eyeballs to other areas of NBC's lineup, lifting the network out of the ratings basement it has languished in for half a decade?
"That's quite a sacrifice to make when you're trying to get eyeballs on your website, " said McGowan, who started her reporting with a trip out to Marshall, Mich.
At this week's "upfront" events, designed to get advertisers to shell out billions for next fall's television schedule, the broadcast networks rented out fancy Manhattan theaters, wooed clients with free booze, and talked up their strategies to generate online eyeballs.
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