If brands become facile in manipulating behavior, they will also ultimately become targeted as manipulators.
Social media interaction at the scale of Facebook likes can be facile, superficial, and meaningless.
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This talk of footsteps, ghosts and allusions to dusty diamond failures is facile, cheesy.
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But you also have to be facile, not only willing to try weird things but capable.
The facile narrative about XBox is that its success stems from breaking away from the Microsoft culture.
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There are no quick fixes, no magic bullets and certainly copious amounts of facile punditry that will talk you into solution.
Large, entrenched competitors are becoming more facile at manipulating government to create barriers to competition from upstart companies with different business models.
They study the rulebook, they are facile on downs and timeout usage.
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Our investigation offers a facile process to assemble novel microrobots that can walk on the water surface by using superhydrophobic wires and miniature motors.
One must be facile with numbers and financial statements and have the confidence to talk to CEOs, high-level executives, board members, analysts and so forth.
It seems the sort of facile claim any challenger could make.
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Some of the "Users are baffled" reporting is facile and speculative.
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To say such a proposal does not redistribute wealth is facile.
And calling cases like mine the exception and forgetting that this is also true of every book in the center aisle of the bookstore is also facile.
Alternatively, if Merkel and Sarkozy trot out facile and meaningless statements about the need to harmonize the EU and for all members to commit to European stability, the markets will dive.
Unlike his earlier facile win in the opening 600cc race, the TAS Suzuki rider was involved in a three-way fight with Ian Hutchinson and Donegalman Raymond Porter in the Superstock event.
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It was a facile and somewhat flawed comparison.
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Mr Castaldo rejects it as a "facile argument".
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Normally I would not give this kind of facile argument much attention, but it is such a perfect illustration of a point I have made for years about the climate debate that I simply cannot resist.
Snobs on its face would seem to be a facile story about a striving, dopey girl who marries for status in a somewhat backwards British society where status of the family tree kind still matters a great deal.
The remake muddies the waters with self-consciousness: Scorsese and the screenwriter, Wesley Strick, have loaded the movie with apparent moral ambiguities, facile ideas about guilt and redemption, and explicit attempts to portray the scuzzy villain as a mythic nemesis.
Too facile and too glib, Steve.
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For the most part, the movie is really a black comedy about Los Angeles-style self-obsession spiced with sudden drug interludes that jar you for a minute, then fade from memory as we head on to the next (occasionally facile) showbiz send-up.
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For those who think my analogy too facile, check out the research of MIT economist Amy Finkelstein, who has shown that half of the six-fold rise in real per-capita health spending from 1950 to 1990 can be explained by the introduction of Medicare.
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Inside Job is, without doubt, an entertaining film, especially for those who favor facile scapegoats to unwinding complex problems, ambush interviews with public servants, and profound conversations with the likes of Wall Street madams and psychotherapists with dubious ideas about the sanctity of doctor-patient relationships.
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The authors would of course have us believe that an unholy alliance of government and Wall Street was the driver of the boom, but the problem with this facile assertion is that skyrocketing home prices in the decade just passed were hardly unique to the United States.
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