The dead included the factory's managing director, Mahbubur Rahman, who was also on the board of directors of the powerful Bangladesh Garment Manufacturers and Exporters Association.

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The contest is the brainchild of Josh Baer, managing director of Capital Factory.

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As I tour the factory, Mark Duddridge, the company's managing director, tells me they employ 2, 300 people across four manufacturing sites.

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