Mr. Marchionne held up hydrogen fuel-cell propulsion as an example of faddish technology that proved impractical.
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Red Bull is the drink of choice for this hip, nervous, faddish bunch of characters.
Similarly, ensuring that firms can venture into new businesses has proved a recipe for faddish, costly mistakes.
Even within that category, buyers are subjective, faddish and emotional, which as Rabin pointed out, can massively inflate prices.
The mystery deepens when you add up all the other faddish and expensive features the next iPhone may not have.
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The market is too cyclical, with prices tethered to faddish taste.
After all, it was California that 11 years ago threw out the tried-and-true reading method known as phonics for a new, faddish method called whole language.
On the other hand, the printed copy, edited and republished once in a while, serves as a barrier to faddish words, keeping the canon relatively clean.
Full of faddish, emotional people ever ready to disarm the mouthbreathers in flyover country, for a living these same people often make blockbuster films marked by excessive gun violence.
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Absent even one of these fundamentals, and the place eventually languishes. (This is why, Kotkin says, superficial efforts to create faddish commercial attractions without an underlying organic community often disappoint.) So, making the trains run on time is but one basic requirement.
Could it happen that the universal embrace of this form in which no complex or nuanced thought can ever be expressed is reaching its most faddish height, and a time will before long arrive when we can turn back to other activities instead of feeling pressured if we are in politics or media or any kind of public-facing business to tweet all day?
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