After watching the ball land on red ten times in a row, most people would be itching to get a seat at the roulette table, even if they knew the table was fair and the odds were the same as always.

FORBES: Momentum Travels

Understanding odds and a fair payout are vital to prudent mutual fund selection.

FORBES: Possible Isn't Probable in the Lottery or Investing

To be fair to Cofetel, the odds were always stacked against it.

ECONOMIST: Mexico

But they oppose nuclear power, a position that puts them at odds with a fair number of environmentalists who have concluded, reluctantly, that a low-carbon future without nuclear energy is a pipe-dream.

ECONOMIST: A looming electricity crunch could trip up a new government

Odds of Hillary becoming an academic: Fair.

FORBES: Hillary Goes Private: What's Next For America's Most Powerful Woman?

Talk to any CEO or other successful person, and odds are he or she can trace the lessons they learned about teamwork, fair play, leadership and overcoming challenges back to Little League, Pee-Wee football or some other youth sport.

WSJ: Ref's death a consequence of lack of sportsmanship

But the odds overwhelmingly favor the company that serves its customers with great products and services at a fair price.

FORBES: Digital Rules