Rather than focus on a sale or percent off incentive, our marketing will showcase our new fall fashions and our compelling assortment of home furnishings and kitchen appliances.
FORBES: Tomayhto Tomahto JCPenney, A Sale Is A Sale
In the marketplace, fashions come and go, and giants fall, but freedom remains the guiding light.
WSJ: The Customer as a God: The Future of Shopping
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