Remember that last year, a regular season NFL game between the New Orleans Saints and the Pittsburgh Steelers drew 3 million more TV viewers than Game 4 of the Fall Classic between the San Francisco Giants and the Texas Rangers.

FORBES: The Real Winners and Losers of the NFL Lockout

For the last decade, each new technological advance has predicted the demise of brick and mortar retailers, and indeed we have seen many giants fall.

FORBES: How The Web And Smart Phones Are Saving Offline Retailers

As a result, when sales of boxed traditional games at outlets such as Gamestop and Wal-Mart fall, the giants suffer.

FORBES: Earnings Preview