Moreover, in your article you outlined a false dichotomy: a choice between CSR and profits.

FORBES: An Open Letter to the Journal: Why CSR Is Good For Shareholders and Society

Yet Mr Brown may have created a false dichotomy of his own not between policies, as he accuses Lord Lawson of doing, but between his approach and his predecessor's.

ECONOMIST: The economy

It's a false dichotomy.

CNN: When will the U.S. stop mass incarceration?

Now along comes Gray saying, in effect, that not only is the liberal-conservative dichotomy not false, but that AOL intends to work both sides of it by maintaining two public faces.

FORBES: Surprising Straight Talk About the Politics of AOL-Huffpo

Mr Brown says that this dichotomy is false.

ECONOMIST: The economy

In the end, says Dr Krystal, the dichotomy between the valid and the useful may turn out to be a false one.

ECONOMIST: Psychiatric diagnosis