The company held annual familyouting days, provided Christmas gifts and holiday parties for children of employees and provided a recreation facility for families to gather and spend their summer days.
The aisles in its supermarkets were too small because it hadn't noticed that shopping in Brazil was a familyouting, so aisles needed to accommodate grandma and the children as well.
All were impressed by the cross-generational nature of activities at the site, recognising the considered appeal of a familyouting that offers tile decoration and mug painting, alongside demonstrations of historic crafts and exhibitions.