Byrd began moving toward a more commercial sound with the funk-jazz fusion album "Fancy Free" in 1969, taking a path followed by fellow trumpeters Miles Davis and Freddie Hubbard.

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It comes with a fancy tax-free salary, a mansion in central Brussels, an armour-plated limousine and a squad of bodyguards.

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At this week's "upfront" events, designed to get advertisers to shell out billions for next fall's television schedule, the broadcast networks rented out fancy Manhattan theaters, wooed clients with free booze, and talked up their strategies to generate online eyeballs.

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In the fullness of time, perhaps men will think likewise and have some of the sperm of their carefree, mutation-free youths frozen in case they fancy a little procreation in their old age.

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In the case of former KPMG audit partner Scott London the answer is apparently a fancy watch, a few concert outings, some free dinners and the old standby, cold hard cash.

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He had Donnelley artists put the findings in a fancy brochure and offered all his directory customers (phone companies and so on) free seminars on how to sell the expensive ads to small businesses.

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Rather than rely on government handouts or charity, Aravind's founders use a tiered pricing structure that charges wealthier patients more (for example, for fancy meals or air-conditioned rooms), letting the firm cross-subsidise free care for the poorest.

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Although that is two to three times the cost of a metal detector, it is less than the price of the fancy explosive-sniffing equipment that is the main rival technology being developed for detecting metal-free mines.

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