Shoe company Vans and toy shop FAO Schwarz have both been experimenting with it.

BBC: Messaging in an instant

You have to shop at places like Bergdorf Goodman, FAO Schwarz or, in Europe, at Harrods or Galeries Lafayette.

FORBES: Hot investment tip: teddy bears

Then it's on to U.S. buyers including Toys "R" Us, Wal-Mart, Kmart, Target and fao Schwarz who provide input on functionality, color, packaging and pricing.

FORBES: Anything But Child's Play

Case in point: American Girl Stores, Build-a-Bear Workshops, FAO Schwarz.

FORBES: To Beat Showrooming, Retailers Must Think Outside The Box

This week alone saw a bankruptcy filing from a New York-based toy retailer, FAO Schwarz, more store closures and 37, 000 job losses at a bankrupt discount retailer, Kmart, and poor same-store sales growth from Sainsbury's itself.

ECONOMIST: When you can’t sell the goods, sell the shop | The