Meanwhile, the third round of the PGA Tour's Farmers Insurance Open was delayed by fog on Saturday.
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Zynga has already been rolling out in-game promotions from brands such as Farmers Insurance and Dreamworks Animation.
Among the Facebook stars is Farmers Insurance which has more than 130, 000 fans.
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In September of last year, Zynga ran a campaign for Farmers Insurance with the Farmers Airship in its Farmville game.
Partly that could have been because in a television spot for Farmers Insurance Hawaii, Mr. Shimabukuro's ukulele was seen bursting into flame.
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It recently downgraded Farmers Insurance Exchange, an American subsidiary of Zurich.
Farmers Insurance and AEG picked a perfect time to gain a little extra attention for what has the potential to be a record-breaking naming rights deal.
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This week Farmers Insurance inked a record-breaking naming rights deal for a nonexistent Los Angeles stadium that might be home to a nonexistent Los Angeles NFL team.
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As they told me in a June 7 interview, Hearsay generates revenues by charging their corporate customers including Farmers Insurance, State Farm and 24 Hour Fitness a monthly per-user fee to license their product, Hearsay Social.
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Snedeker, runner-up to Tiger Woods in the Farmers Insurance Open at Torrey Pines and to Phil Mickelson at the Phoenix Open in the last two weeks, matched Friday's 68 to move three clear before James Hahn caught him with a 66.
The agency also reported that crop insurance companies have agreed to allow for a "short grace period for farmers on insurance premiums in 2012, " giving farmers an extra 30 days to make payments without interest penalties on their unpaid premiums.
The state used to be among the poorest in the country, relying on the federal government to prop up its farmers with crop insurance and its elderly (who are legion) with Medicare and Social Security.
The Department of Agriculture has also introduced a pilot programme in Nebraska and Iowa for revenue insurance, which, unlike the old crop insurance, guarantees farmers against falling prices as well as lost crops.
That's because it's loaded with goodies to ensure it passes everything from money for children's health insurance to relief for spinach farmers.
Among what the cynical Indian press calls the government's "election sops", farmers have now been promised an income insurance scheme but they will believe that when it happens, having seen earlier election commitments melt away when the going gets hot.
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The Pawelski family bought catastrophic crop insurance, but they are among many farmers who believe it is almost useless.
As the hot and dry weather persists, farmers face potential losses in spite of federal crop insurance meant to soften the blow to U.S. agriculture.
Within the last month, USDA has opened the Conservation Reserve Program to emergency haying and grazing, has lowered the borrower interest rate for emergency loans, and has called on crop insurance companies to provide more flexibility to farmers.
They impose draconian penalties on suppliers for failing to deliver agreed quantities of fresh fruits and vegetables during the year, which force farmers to grow a much bigger crop than they need as a form of insurance against poor weather and other factors that may reduce their yield.
Analysts at Quadrant calculated the average premiums using car insurance rates from six large carriers (State Farm, Allstate, Progressive, Geico, Farmers and Nationwide) in 10 ZIP codes per state.
About 90% of the corn acreage is backed by a generously subsidized federal insurance program, described by Steven Colbert as "Obamacare for the corn, " so crop farmers will be just fine.
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