Together, the two decided to marry their intimate knowledge of retail, fashion and business to launch Gilt Groupe in 2007.

FORBES: Launching A Fashion Site

First, I used to run a fashion retail business in China, and before that I worked in apparel and fashion sourcing, so I have a sense of what Gap is getting into.

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Most people launch mobile boutiques as faster and cheaper alternatives to traditional brick and mortar retail, said Jeanine Romo, who launched Le Fashion Truck with business partner Stacey Steffe in Los Angeles in 2010.

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The question remains, how should a business integrate all of its respective retail channels into a cohesive, consistent, and consumer-oriented fashion in order to provide the best shopping experience to its customers?

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