Perhaps the fast-moving consumer goods category is a sweet spot in the Russian economy that will nevertheless not attract the stinging wasps of the state.

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But others chiefly those producing fast-moving consumer goods are strongly against.

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Broughton's compensation is calculated according to a series of comparisons (applied in various ways to the different components of his compensation package) with other British multinationals and also with with similar fast-moving consumer goods companies and other FTSE-100 companies.

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"For fast-moving, everyday consumer goods, there are some broad megatrends that will continue to push demand forward, which are ongoing urbanization in China and then, of course, the related growth of the middle class, " Hein Schumacher, the China chief for food maker H.

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These markets are intrinsically price-sensitive, especially when it comes to fast moving consumer goods (FMCGs).

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