These markets are intrinsically price-sensitive, especially when it comes to fast moving consumer goods (FMCGs).

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Motivated employees are a great way of delivering what the customer wants, be that service, fast moving consumer goods, innovation, or anything else, and happy customers make employees feel rewarded.

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With respect to fast moving consumer goods, excessive discounting (pricing too low) can effectively train consumers to look for a certain sale price and wait for that price before they buy.

FORBES: Price; Marketing's Most Delicate "P"

Perhaps the fast-moving consumer goods category is a sweet spot in the Russian economy that will nevertheless not attract the stinging wasps of the state.

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But others chiefly those producing fast-moving consumer goods are strongly against.

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Broughton's compensation is calculated according to a series of comparisons (applied in various ways to the different components of his compensation package) with other British multinationals and also with with similar fast-moving consumer goods companies and other FTSE-100 companies.

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"For fast-moving, everyday consumer goods, there are some broad megatrends that will continue to push demand forward, which are ongoing urbanization in China and then, of course, the related growth of the middle class, " Hein Schumacher, the China chief for food maker H.

WSJ: How Best Buy Tackled China's Middle Class Through Trial and Error; Jiangsu Five Star