Kyocera kitted us out with toques, touch-sensitive gloves and giant black faux-fur coats -- well, Brad chose white -- and led us all into a bar made entirely of ice to launch its new handsets here at CTIA. Kyocera, playing off the tough-guy thing, had the Hydro Xtrm and Edge laid out on slabs of ice in a pretty frosty environment for us to handle with our gloved hands.

ENGADGET

Arriving ten minutes late, Griffith Gryga creates a small sensation when she shows up at Zona's booth -- long, platinum blonde hair cascading over the faux leopard fur collar of her dress, diamond studs the size of peas poking through her ears.

FORBES: Three men and a Web idea