Europe is finally, and at times grudgingly, embracing the tax cuts, privatization and deregulation that feed the rich soil needed to create a vibrant industry.

FORBES: Old Europe's Realty Riches

Eventually, says Gruber, his fermenting process will be adapted to use corn stalks or wheat straw--known as stover and now sold as cheap animal feed or plowed back into soil--to further knock down the cost.

FORBES: Magazine Article

The Perdue chickens that produce the magic ingredient for Organic Choice soil don't eat organic feed.

FORBES: Magazine Article