For facts to motivate, they need to feel relevant and immediate.. And what motivates kids more than peer pressure?

FORBES: Lifesaving Lessons from the Makers of Sprite?

Not only did Hillary Clinton agree to that, but she agreed - she agreed that she would use some old fashioned techniques of peer pressure and shaming so that people won't - will feel they have the support to do what we abhor.

CENTERFORSECURITYPOLICY: Center For Security Policy