He also serves as a director of Fiat SpA, and Bombay Dyeing and Manufacturing Company Limited.
For one thing, it shares a car underbody with Chrysler's Italian partner, Fiat SpA, instead of a platform designed for off-roading.
Underscoring the dramatic drop, Fiat SpA, which traditionally sells about 12, 000 vehicles in Ireland alone, is projecting to only sell about 600 there this year.
The company, majority owned by Italy's Fiat SpA, had considered a successor to the Dakota as part of its 2009 business plan, but has yet to authorize development.
Starting in 2012, Chrysler will begin to introduce new models based on platforms developed by its Italian partner, Fiat SPA, which controls Chrysler since it emerged from bankruptcy in June 2009.
Italy's Fiat SpA, a latecomer to China, is hoping an SUV will help it gain a foothold in a market where it set up its first joint venture just three years ago.
As a result of these restructurings, the U.S. government and the labor unions became large shareholders of both General Motors and Chrysler, and Fiat SpA stepped in as a large shareholder of Chrysler.
Nor does he necessarily want to draw attention to the fact that an American icon, Chrysler, is now in the hands of a struggling Italian company, Fiat SpA, or as Romney and others might contend, that he gave preferential treatment to his friends at the United Auto Workers union, while hanging bondholders out to dry.
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Reintroducing Fiat cars to Americans is an intensely personal mission for the sprightly 38-year-old marketing whiz whose knack for tapping into consumer lifestyles outside of traditional advertising venues caught the eye of Sergio Marchionne, the chief executive of both Fiat Autos SpA and Chrysler Group.
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