"We wanted to place a bet, and have a lens into this field, " says Brad Crawford , Amgen's director of licensing.
Each school had a very different lens to approaching their field of study, coupled with their own unique culture.
The technique employed to find the new planet uses the gravitational field of a star like a lens - magnifying the light from a distant background star.
The wide-angle lens give allows expanded field of view needed for group shots, ensuring everyone is in frame even in a close-up shot whilst the powerful zoom makes it possible to capture detailed photos even when the subjects are of a distance.
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Zebra came up with a spherical lens that records a much wider field of view from each point of the hologram.
However, these feelings never lasted long, because the shot would switch to another camera position which had worse contrast, or greater lens distortion, or shallower depth of field, and the illusion would be broken.
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Additional lenses can be attached via the Lenscaster to create a wider field of view or bring telephoto capabilities to the iPad's fixed lens.
As for the liquid lens, Nippon Electric Glass' version uses low-power electric field to control its liquid crystal molecular orientation, thus changing the focal point.
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With its distance and depth of field scales on the barrel, the FUJINON XF14mm (21mm) F2.8 lens is ideally suited for a range of shooting techniques.
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In addition to daily use as a "pan-focus" lens featuring a wide angle, fixed f8 aperture and shallow depth of field, it is compatible with manual focusing using a lever and capable of close-up shooting as close as 30 cm.
It uses a lens with a diameter of just a few millimeters and covers a much larger field of vision than a conventional rear-view mirror.
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And coupled with a 35MM lens adapter (not included), shooters can use cinema lenses to add shallow depth of field and better focusing for a DSLR-like feel.
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