BSkyB and Setanta, which will have exclusive pay-TV coverage of the FA Cup under the new deal, are involved in an increasingly fierce battle for pay-per-view sports rights.

BBC: ITV scores in FA Cup rights fight

Pegasys' approval sets the stage for a fierce marketing battle between Basel, Switzerland-based Roche and Kenilworth, N.

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Expect a fierce battle for this middle space as drugstore chains and Wal-Mart square off.

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The Ospreys wing equalled Wales' all-time try-scoring record of 40 during a fierce battle at Croke Park.

BBC: Williams delight at Wales victory

For all its high-tech local networks, the firm faces a fierce battle against the entrenched Baby Bells, which are preparing for a price war.

ECONOMIST: WorldCom tucks in��again

His need for extra time away from the track reflects on the fierce battle he had with McLaren's Kimi Raikkonen and the Williams-BMW of Juan Pablo Montoya before claiming his historic title in Suzuka.

BBC: SPORT | Motorsport | Formula One | Schumi takes three-month break

Even without the heart-pounding thrill of barrel rolls or the fierce competitive environment of battle, the OODA loop is a powerful weapon for all.

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