So if the team starts building a lot of crap, what will happen very quickly is that the validated column will fill up with stuff that is not validated.

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"So Monday to Friday I'd sell my goods in Uganda and on a weekend I'd actually fly to Dubai, fill my suitcase up with IT stuff again and bring it back, and the same repeated, " he adds.

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In the absence of information, they will make stuff up and fill in the gaps on their own.

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Exposing our thinking minimizes the stuff people make up to fill in the gaps and ensures that they have the right information.

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