Last December's Christie's auction in Los Angeles featured one lot that seemed irresistible: a poster for a film of a concert by Blue Oyster Cult and Black Sabbath, two out-of-work heavy-metal rock bands that still stubbornly sell old records to adoring fans.
People sign up to take part and on the day nominations are announced, names are drawn out of a hat and people are split into teams of 13 - the team leader then picks an envelope containing a poster of which film they will be parodying.