Imax President Greg Foster credited the studio's marketing campaign with the ability to stoke viewer anticipation for the film.

WSJ: 'Hunger Games' Triumphs at Box Office

Smith, one of many who have devoted themselves to the search, takes the viewer through the entire film, boarding subways, taxis and airplanes to track down his quarry--all to no avail.

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As a regular Daily Show viewer, Jeremy Latour, a senior film major, says he actually trusts "Daily Show" host Jon Stewart more than other newscasters.

CNN: Emerson students get news on 'Daily' basis

The lucky viewer will get a BFI bumper pack of film classics, guaranteed to turn anyone into an instant film buff.

BBC: Gaby at the movies

At a basic DSL or cable modem speed, resolution is excellent, and the viewer can pause the movie or download a different film.

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Each film is bitrate encoded six different ways to ensure that a viewer can easily watch an entire movie whether he is watching it on a cell phone or over a super-fast Internet connection.

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Kerri O'Kane's new film The Gits succeeds as a documentary she makes the viewer fall in love with her subject and then some.

NPR: The Gits' Mia Zapata Resurrected In Film

To the average movie viewer it might seem mysterious that there should be any controversy about who produced a film.

FORBES: Not All Producers Are Created Equal

The film has an NC-17 rating, and it will prompt the customary gasps of outrage, but no viewer, however prim, could be harsher on the uncontrollable Brandon than the director is.

NEWYORKER: Hot and Bothered