Doncaster also expressed his opposition to Uefa's financial fair play plans, which would stop rich owners from bankrolling clubs.
Concerns have been raised that the deal has been inflated to help City meet Uefa's financial fair play rules.
Separately from the Uefa regulations, the Premier League is bringing in a form of financial fair play of its own.
But such spending has raised questions about whether clubs would be able to comply with the Uefa financial fair play regulations.
The payment to the 24 teams was ready to destroy UEFA Financial Fair Play before it had a chance to take hold.
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From 2013-14 season Premier League clubs looking to participate in Uefa competitions will need to adhere to its financial fair play rules.
Financial fair play is a question of morality, ethics and common sense.
The new income from the Nike deal will help boost Manchester City's commercial revenues as UEFA's Financial Fair Play rules come into effect.
With costs escalating and UEFA's Financial Fair Play regulations which limit a club's annual losses on the horizon, it makes sense to invest in youth.
The Football League and Championship clubs have agreed to financial fair play rules, which seek to achieve a better balance between revenue and costs.
Earlier this week, Arsenal manager Arsene Wenger claimed that City's deal with Etihad "raises the real question about the credibility of financial fair play".
But the new rules do stop short of Uefa president Michel Platini's "Financial Fair Play" proposals, which are due to be approved by Uefa's Executive Committee this week.
"Chelsea supported the financial fair play, " Arsenal boss Wenger said.
Moyes arrives with United having sealed a series of lucrative sponsorship deals aimed at maximizing off-pitch revenue in order to be competitive under European football's financial fair play rules.
But even with the objections of billionaire owners, an expanded Champions League would be a step towards the parity and Financial Fair Play initiative that Platini himself has advocated.
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These numbers matter because they show the club is a long way from meeting the Financial Fair Play requirements laid out by UEFA, the sport's governing body in Europe.
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There's another major side effect to third-party ownership: Its impact on the new Financial Fair Play regulations that limit the losses clubs wishing to play in lucrative European competition can sustain.
And with UEFA's Financial Fair Play a set of regulations that limit the amount of losses a club can sustain over a given period now in effect, Bayern's competitive advantage will only increase.
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With the advent of UEFA Financial Fair Play and record losses, common sense would dictate that the clubs should use their new (additional) wealth as a way to re balance operations.
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That is nothing close to what some of the big clubs in Europe would be willing to pay him and still stay the right side of UEFA Financial Fair Play regulations.
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These debts will need to be paid sooner rather than later, as UEFA recently passed a Financial Fair Play law that requires teams to at least break even in their finances.
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"Malaga Club de Futbol has begun an internal restructuring process to adapt to financial fair play standards, with the intention of guaranteeing self-sufficiency and sustainability, " Malaga said in an online statement.
Allied to initiatives such as UEFA's Financial Fair Play rules, perhaps this will see a game in England that is balanced less precariously, and fit for a long term and sustainable future.
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"Clubs will have been reading the financial fair play rules and regulations very closely to look for areas that they can use in their favour, " added the lawyer, of the Brabners Chaffe Street firm.
The idea is growth in the medium-term, while getting the instant results required to reach the Champions League and increase the revenues so that the club can comply with financial fair play sooner rather than later.
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Judging by the million-dollar football salaries, you'd be forgiven for thinking the UEFA's Financial Fair Play regulations -- agreed in 2009 as a way of controlling clubs' ever-rising expenditure -- had done little to stem spending.
UEFA's Financial Fair Play regulations, which begin in 2014 and limit a club's losses over a given period, are turning soccer into a buyer's market in which habitual big spenders are unwilling to throw money around.
But the manager, Hiddink, has said he would retire at the end of the season (the club still hopes to change his mind) and its business model could be untenable in light of Financial Fair Play.
Even as the club prepares to announce another year's worth of robust financials laying the groundwork for the leaner times that Financial Fair Play will bring about in two years frustration with the manager inside the Emirates Stadium feels at a record high.
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