The search for Miss Monsoon, for instance, was funded by American Dreams, which has just entered the local market peddling "fine fragrances from the USA." It is these vendors, say cynics, who have put the vanity spotlight on Indian beauty.

CNN: ASIANOW - TIME Asia | Beauty and Bounty

She launched her first bridal collection in 1996 and today, her atelier also produces ready-to-wear evening gowns, linens and tableware, fine paper and home fragrances.

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