Mr Heaton's family have confirmed that a baseball cap found along with the fishing rod on Saturday was his.

BBC: Missing angler sparks River Eden search

During the afternoon the prince visited specialist fishing rod manufacturer Harrison Rods in Liverpool and ATG Access, a security company in Haydock.

BBC: Prince of Wales visits Merseyside manufacturers

On Saturday a member of the public found a fishing rod and other items opposite the junction of Eden Street on Etterby Scaur, close to the River Eden.

BBC: Missing angler sparks River Eden search

And those who want to shop in cyberspace will enjoy enhanced search engines that will help track down favorite items, be it a fly fishing rod or a business suit.

CNN: Internet World '96 forecasts a brave, new cyberworld

After Googling "lost keys down sewer" to see what tactics others had used, Mr. Burks thought he could recover his keys with a fishing rod and a magnet, but had neither.

WSJ: Websites Let People Farm Out Chores

It is a fishing rod rather than a fish.

BBC: The real Slumdogs of India

Holding a fishing rod in one hand and filling your lungs with country air, the last thing you might expect to find a minute's walk away is a coffee shop and a clothing store.

WSJ: Shopping Centers Take a New Spin on Leisure

Once the fiberglass hull arrives in the Foley, Alabama, shop, Caribiana's craftsmen customize the details: cushion fabrics, engine type, rails, ropes, fishing-rod and cup holders, picnic tables, Bimini tops, bronze hardware, and of course all the hand-finished teak you can handle in the floorboards, rub rail, steering pedestal, and helm seat.

FORBES: Private Eye