They include all council employees from chief executives, to cleaners, from fitness trainers to teachers.

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Fitness trainers and aerobics instructors organize and direct leisure and athletic activities, such as aerobics, arts and crafts, the performing arts, camping and sports.

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It currently operates in New York City, the Hamptons, and LA with plans for additional major cities, and in each, it has lengthy list of the very top fitness studios and trainers in a wide range of workout pursuits.

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Of the former, almost 33m belong to health clubs, spawning a multi-billion-dollar industry of sports shoes, fitness foods, exercise videos, heart monitors and personal trainers.

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In the "staying healthy" industry, consumers today spend billions of dollars a year on gym memberships, fitness gear, fruits and vegetables, massages, acupuncture and personal trainers.

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The council certifies fitness professionals and has partnered with the AARP to help match the group's 38 million members with personal trainers.

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