However, the company said its fizzy drink brands, especially Pepsi, had "significantly outperformed the market".

BBC: Britvic profits fall after Fruit Shoot recall

The fizzy drink firm was breached in 2009 when a malicious link was emailed to a senior executive.

BBC: Coca-Cola bottles

She expressed concern at the number of children whose breakfast consisted of packet of crisps and a fizzy drink or fried meat in a bun.

BBC: Poorer children more likely to be obese, says Anna Soubry

While the report makes a raft of recommendations, Prof Stephenson attacked sugary drinks for being "just water and sugar" and lambasted a culture where it was deemed acceptable to drink a litre of fizzy drink at the cinema.

BBC: Tax fizzy drinks and ban junk food ads, say doctors

In spite of arriving on shelves in 2008, Four Loko has only recently cropped up on the greater social consciousness with colleges issuing cease and desist letters to their students regarding consumption of the cavity-inducing fizzy drink.

FORBES: Loco 4 Four Loko

Fizzy-drink giant Coca-Cola has launched an advert addressing obesity for the first time on television.

BBC: Coca-Cola addresses obesity in TV advert

For Noah, talk of the Icee game triggered a craving for the sweet, fizzy, frozen drink.

WSJ: Child's Play: Food Makers Hook Kids on Mobile Games