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Pepsi increased marketing efforts for its flagship products, goods like Frito-Lay, Gatorade, Quaker and its namesake cola.
FORBES: PepsiCo's CEO Earned Breathing Room in 2012. Q4 Profit Rises 17%
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Since then, the company has become one of the hottest producers of computers and gadgets on the market , with flagship products like the iPhone, iPad and iPod.
CNN: Apple-1 computer sells for $213,000
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Certainly as far as I can see the next few years are likely to lead to ever greater sales of their two flagship products, the iPad and iPhone.
FORBES: Apple Won't Last Forever You Know, It Will Die
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It's no secret that phone makers pull out all of their snazzy design ideas for high-end flagship products, but we've been pleasantly surprised to see that many manufacturers aren't simply maintaining the status quo when it comes to budget devices either.
ENGADGET: HTC One VX review: AT&T's latest mid-range smartphone is worth a closer look
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Even though we focus a lot of our CES coverage on the biggest (read: flagship) products announced at the show, we revel in the opportunity to find the little gems scattered in various corners of Las Vegas that may not receive quite as much attention.
ENGADGET
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Last week, it announced the launch of its Galaxy Note mobile device, adding to the flagship Galaxy line of products.
FORBES: Apple Could Knock Samsung From Smartphone Perch With iPhone 4S
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Twonky Beam is part of Packet Video's full suite of connected home products, which includes the flagship Twonky Server software.
ENGADGET: Twonky Beam update for Android, iOS streams to Roku, Xbox 360
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The impressive new temple of Apple products is meant to be a flagship of the brand.
FORBES: New Flagship Apple Store In Palo Alto, A Jobs Legacy, Is Cool, But Unbearably Noisy
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As the flagship handset in ZTE's high-end Grand Series line of products, the ZTE Grand S is the company's first FHD smartphone and the world's thinnest within 5 inch FHD quad-core smartphones, enabled by the Qualcomm Snapdragon S4 Pro processor, a product of Qualcomm Technologies, Inc.
ENGADGET: ZTE Grand S unveiled: at 6.9mm, it's the 'world's thinnest' 5-inch, 1080p phone
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In that sense, a customer who would not buy an iPhone 5 with a two year contract but would buy an iPhone 4 is not a lost iPhone 5 sale that Apple has somehow failed to convert to their flagship, but a new addition to the Apple ecosystem, with a strong chance they will buy more Apple products in the future.
FORBES: Apple's Focus Is On Gaining Users, Not Market Share, With Cheaper iPhones