During London Fashion Week last month Top Shop screened its own fashion shows live in its flagship store in London's Oxford Street.

BBC: Shopping: The new tactics to get you spending

The deal calls for expanded production of McQueen's womenswsear and menswear lines by Gucci's manufacturers, a rollout of McQueen boutiques in London (a flagship store on Bond Street), Tokyo and New York (near Stella McCartney's shop by the semi-gentrified meatpacking district) and for Alexander McQueen ready-to-wear collections to be shown in Paris.

FORBES: Fashion's Hard Case