One differentiator for Flite is that its technology supports both web and mobile ads, Price says.
FORBES: Flite Brings Its Real-Time Ad Platform To Mobile
Jumping on this trend, online advertising startup Flite has launched a new mobile advertising platform for iPhones and iPads.
Conde Nast, publisher of magazines such as the New Yorker, in August invested in Flite and now uses Flite to create customized ad products customized for its publications.
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