Brands (Taco Bell, KFC) and Brown-Forman (the spirits company behind Jack Daniel's and Woodford Reserve), have fifth-floor "Finish Line" suites.

WSJ: The Derby: It's About Where You Sit

Extras: My test model was equipped with power monoroof, navigation, Outback logo floor mats, matte finish woodgrain trim, keyless start and 2-position memory driver seat.

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Pavey finished a creditable fourth but fell to the floor after stumbling across the finish line.

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The heart of the industry is in the third-floor numbered boxes: sections 316 to 318 are closest to the finish line.

WSJ: The Derby: It's About Where You Sit

In the tiny bedroom they share in a ground floor flat, 13-year-old Lauren Fick is trying to finish her homework on her bed, as her two older brothers rub shoulders at the computer.

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"We have worked and worked and we can spend all night tonight, tomorrow, Saturday, and Sunday, and we're not going to get to the finish line, " Senate Majority Leader Harry Reid said on the Senate floor before the vote.

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The company had an open floor plan and from within the glass walls of the meeting room I watched people scramble to finish up their morning emails and calls.

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