Casting the right spell can often mean the difference between a flier and a flop.
In fact, it already endured a major flop the day John Carter was released.
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Apple itself launched a pen-based tablet computer, the Newton, in 1993, but it was a flop.
Lastly, the much talked about BRIC Bank remains a flop heading into the Summit.
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If the technology doesn't flop, human inventiveness will doubtless come up with even more creative applications.
One flop was Power Agent, which promised to deliver targeted advertising on the Web.
Mere weeks later, Hollywood heavyweight George Clooney followed suit with a flop of his own, Leatherheads.
Now it looks like the movie is going to be yet another Murphy flop.
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There was also the small thing of the Nexus One being a commercial flop.
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VMware is a big flop while Salesforce.com is up 100 percent over 12 months.
Although this experience with price controls had been a flop, Nixon decided to try again.
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One common culprit of America's foot pain, especially during the summer, is the flip-flop.
Second, the White House flip-flop on Jackson-Vanik means sluicing money into a still unreformed command economy.
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But with the apparent CEO flop now hovering over that coronation, the state regulators are perplexed.
"If the program is a dull flop, I'll pretend it was intended to educate, " Saatchi says.
If fuel cells flop, GM will find it all the harder to defend its gas-guzzling SUVs.
Massive investments on this scale can turn sour - plenty of promising technologies do flop.
They proved a flop with fewer than 50, 000 units sold over the following year.
So if you have to go in this direction, is this a flip-flop on his position?
The number and distribution of big hurricanes seems to flip-flop between two fairly stable patterns.
It was a notorious flop, but now it's one of his most performed plays.
Yet if the flop included a king and an ace--well, that would be ugly.
"Where they are getting in hot water is the successive flip-flop of strategies, " he says.
And it was the very first single he recorded for them, but it was a flop.
While Microsoft and its fans might not want to admit it yet, Windows 8 is a flop.
Consumers have voted with their wallets and now it is official that Windows 8 is a flop.
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Then it, too, imploded when the iPhone came along and its smart phone offering was a flop.
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Building a long term plan around a new stadium is a calculated risk that could certainly flop.
In the woods above Housesteads Fort, the butterflies come out and pheasants flop off into the bracken.
For the Conservatives, shadow energy and climate change secretary Greg Clark said Copenhagen had been a "flop".
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