Bond, James Bond, would only fly on Pan Am.

FORBES: What Brands Can Learn From Pan Am--The Airline And The Show

Gelb persuaded Pan Am to provide a 747, the first ever to fly into China. (A staircase for disembarking had to be brought from Hong Kong.) Gelb made good use of the seats not filled by members of the orchestra.

NEWYORKER: Man Behind the Curtain